How To Become a Sales Representative [2023 Career Guide] (2023)

In this article

  • What Is a Sales Representative?
  • How To Get Into Sales
  • How Much Can You Make as a Sales Representative?
  • How To Do Well as a Sales Representative
  • What’s the Best Type of Sales Job for You?
  • Sales Rep FAQs

Right now is a great time to enter the world of sales. According to a Wall Street Journal article, there was a 65% increase in sales roles advertised on ZipRecruiter in 2021. At the time of the report, there were 700,000 openings in sales departments across the United States.

Overall, the outlook for the sales industry is overwhelmingly positive. The Wall Street Journal states that jobs are lucrative and plentiful, but surprisingly, interest from candidates isn’t meeting demand. This may have to do with misconceptions about what it takes to do well in a sales role.

In this post, we’re going to take a look at what being a sales representative entails and how you can land a job in this high-growth industry.

What Is a Sales Representative?

How To Become a Sales Representative [2023 Career Guide] (1)

Sales representatives build relationships with members of a company’s target audience and leverage those relationships to sell its products. Reps need to be skilled at researching buyers, building relationships, negotiating contracts, and maintaining relationships so that the lifetime value of clients is high.

Sales representatives are usually assigned a certain quota that they need to meet each month. The salary that you make will be a combination of a base salary and additional earnings from commissions from sales. Jobs in this domain can be very lucrative because there’s really no cap on how much you can make each month. The more you sell, the more you make.

For further reading, check out here what a technical sales representative job is.

How To Get Into Sales

Breaking into sales is a lot easier than in most other industries. Let’s take a look at what the requirements are to become a sales representative and how you can go about landing your first sales job.

Sales Rep Requirements


The educational requirements to become a sales representative are really quite minimal. Most sales jobs will require candidates to have a high school diploma. The only case where you need to have a higher level of education is when you work in specialized industries like tech sales or pharmaceuticals.


You can come from just about any background and make inroads in the sales industry. This is a field that is kind to newcomers and rewards those who learn on the job and not just folks with degrees. Recruiters place very little emphasis on your degrees or previous jobs. You just need to be able to show that you can learn quickly and find ways to meet your targets.


Skills Needed

How To Become a Sales Representative [2023 Career Guide] (2)

Sales is a field that requires its practitioners to have a good mix of soft and hard skills. The soft skills that you need to have are networking, storytelling, communication, time management, and negotiation. And the hard skills you will need to learn, include social selling, creating presentations, buyer research, using CRMs, and customizing contracts.

Landing Your First Job

We’ve established that there aren’t a lot of prerequisites to land your first job. But there are ways that you can stand out from other candidates and make an impact on hiring managers. Let’s see you can do that.

Since you’re entering a new field, you will need to either create your resume from scratch (if you’re entering the professional world) or revamp it to reflect your new career track.

Adjust Your Resume

How To Become a Sales Representative [2023 Career Guide] (3)

Considering that you’re just entering the field, you should start your resume with your academic background. As mentioned earlier, a high school diploma will suffice for most jobs. If you’ve completed a college degree, then mention that.

You can mention any sales-specific online courses or certifications that you’ve completed in the education section. Mention the course provider and the topics that were covered. Courses and certifications are evidence that you’ve taken the initiative to gain skills in the field of sales, which is sure to make an impact on recruiters.

The next section should cover your skills. You can split them up into soft skills and hard skills. Get specific wherever you can. For example, if you are adept at using CRMs, then mention the ones that you’ve learned to use in the past.

Finally, mention any prior experience that you might have in sales. Even if you don’t have formal experience in the field, you can mention previous jobs or internships where you displayed professionalism, leadership, and a willingness to learn.

Seek Out Hiring Managers Directly

Reaching out to hiring managers directly can help you make quick progress when applying for a sales representative job. LinkedIn is the best way to find and connect with hiring managers, but you can also get this done using email. Here is the process you can use for this.

  1. Complete your LinkedIn Profile
    Make sure that your LinkedIn is updated with recent headshots, a succinct summary about your professional goals and achievements, and details of the past jobs that you’ve held. Ensure that the skills section of your profile contains sales-specific skills since recruiters often identify candidates based on that.
  1. Identify Hiring Managers at Companies Hiring Sales Representatives
    Go through job boards and LinkedIn’s own job portal to find companies that are hiring entry-level sales representatives.

    Once you’ve identified a good number of companies, identify talent executives, hiring managers, and recruiters who work at those companies. You can do that by looking up the company on LinkedIn and going through the list of employees. For example, let’s say IBM is hiring sales reps. Then you can search for “Recruiter at IBM” on LinkedIn to find out who is responsible for hiring for the company on LinkedIn.

  1. Send Your Message
    Make sure to keep it short and to the point. Let the hiring manager know which role you’re applying to and where you came across it. You can include a link to your online resume so that they can quickly assess your background. Finally, include a call to action, such as requesting a phone call or in-person meeting so that they can take the hiring process forward from there.

Find a Training Program

How To Become a Sales Representative [2023 Career Guide] (4)

There are several sales training programs that are available if you’re looking to upskill in the field. These usually come in the form of a seminar, workshop, or online course. Here’s a list of sales training programs put together by HubSpot if you’re looking for one that you can attend. You can benefit from completing a sales training program whether you’re looking for a sales representative job or already have one.

How Much Can You Make as a Sales Representative?

Now let’s talk numbers. The salary that you can command as a sales representative depends on the stage of your career that you’re in. Let’s take a look at how incomes vary depending on experience as a sales representative.

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Entry-Level Sales Representative

The focus at the entry-level is often simply to break into the industry and learn as much about the job as possible. Entry-level sales reps work with sales leads to identify new potential customers, reach out to them, and match customers with the right products and/or services. The average base pay of an entry-level sales rep is $54,824.

How To Become a Sales Representative [2023 Career Guide] (5)

Source: Glassdoor

Mid-Level Sales Representative

A mid-level sales representative makes strategic plans to grow a company’s sales accounts and comes up with plans on increasing the lifetime value of customers. Your salary as a mid-level sales representative will vary with location and benefits. The one pictured below, a mid-level sales role with the insurance company Allstate, is based in Irving, Texas, and promises a salary of up to $52,000 along with benefits.

How To Become a Sales Representative [2023 Career Guide] (6)

Source: Indeed

Senior-Level Sales Representative

Senior sales reps lead sales teams and help organizations meet their sales goals. They set yearly and quarterly goals for sales teams, train and mentor those who work under them, and work with other teams to help the company grow. The average salary of a senior sales representative is $69,609.

How To Become a Sales Representative [2023 Career Guide] (7)

Source: Glassdoor

How To Do Well as a Sales Representative

  1. Build Your Foundation


  2. Pick Your Specialty

  3. Find a Mentor

  4. Take a Course or Certification

  5. Network Regularly

Build Your Foundation

Learning how to communicate well is the foundation of a successful career in sales. Every sales rep must know how to build a rapport with people and form strong professional relationships. Also understand that communication isn’t just talking but also active listening, which means that you pay careful attention to what your prospects are saying and can summarize their thoughts before responding.

Pick Your Specialty

How To Become a Sales Representative [2023 Career Guide] (8)

If you’re just starting out in sales, then specialize in an area that you feel passionately about. So if you really enjoy researching real estate, then working in real estate sales might be right up your alley.

Remember that some industries are harder to break into as a sales rep than others. Working as a sales rep in domains like energy and financial services often requires either the appropriate academic background or experience. Consumer packaged goods, consumer technology, and media are easier to break into with little or no experience.

Find a Mentor

It’s a lot easier to do well in sales if you have someone more experienced guiding you. The best way to find a mentor is by looking at leaders within your organization who are where you want to be in the next few years. You can also look outside your organization and find people in the same or related industry on Linkedin.

Identify a few of these people and approach them with the idea of them becoming a mentor. Remember to be detailed with your request. Propose a cadence that works for them–preferably an hour-long monthly or bi-monthly meeting during which you can go over your progress and most pressing doubts and challenges.

Take a Course or Certification

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Courses and certifications serve two important purposes. First, they help you gain new skills in a regimented manner and with a peer group that’s going on the same journey. Secondly, they can show recruiters that you’ve taken the initiative to pick up skills in the industry. Both are important if you’re trying to make progress as a sales representative.

Network Regularly

The importance of networking cannot be overstated. Your career as a sales representative can be made or broken based on who you know. You have to, of course, build relationships among potential clients in your industry. But it also helps to have a large Rolodex in general, including contacts of other sales representatives and C-suite executives in your industry and outside it.

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What’s the Best Type of Sales Job for You?

There are different kinds of sales jobs that you can work on based on your responsibilities and how you can interact with clients. Here’s a look at what they are and how you can choose between them.

Outside Sales

Outside sales is the traditional sales job, where you step out to meet prospects and convert them into your company’s clients. This job is best suited to those who don’t like being confined to their cubicles and like going out to meet new people. It’s also a great role for beginners because it gives you the opportunity to meet clients face to face and understand firsthand their motivations and pain points.

Inside Sales

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Inside sales representatives work with a company’s existing clients and ensure that they continue to be profitable to the organization. You have to know the product well so that you can answer client queries and recommend changes to their contracts. Consider an inside sales role if you’re good at product research and are adept at using CRMs.

Sales Engineer

A sales engineer is a sales representative who sells industrial or commercial technology products. These professionals need to have an in-depth technical understanding of the goods they sell and therefore often come from technical backgrounds and have at least an undergraduate degree. It is a great role for somebody who enjoys both sales and technology.

Business Development

How To Become a Sales Representative [2023 Career Guide] (11)

Business development professionals identify new opportunities for companies to grow their revenues. This could be either through new sales channels or through partnerships with companies who work in related fields. Business development roles are ideal for people who are good at research and coordinating between their company and its clients or business partners.

Account Manager

Account managers are professionals who ensure that a company’s clients are served well and find ways to increase their value to the company. They ensure that clients receive everything that they’ve been promised as part of their contract, address complaints, and find ways to upsell products by maintaining good relationships with clients. This is a role that requires customer servicing skills and the ability to maintain good relationships.

Sales Rep FAQs

Is Sales a Good Career?

Yes, sales can be a rewarding and lucrative career. Most sales jobs welcome applications from candidates with a high school diploma, so it’s a field that’s easy to break into.

Can You Become a Sales Representative Without a Degree?

Yes, you can become a sales rep without a degree. A high school diploma suffices for most sales jobs unless it’s in a specialized industry like healthcare or technology.

Can You Get Into Sales With No Experience?

Yes, you can get into a sales role without any experience. Sales is an industry that rewards go-getters and people who are willing to learn on the job. The most important thing to do is to network extensively and have a learning mindset.

Does Sales Pay Well?

Yes, sales is a job that pays well. The average base salary of a sales representative is $65,055. It also helps that sales reps’ salaries are boosted by commissions. So the more sales you make, the more you earn in the form of commissions.

Springboard’s Tech Sales Bootcamp aims to equip sales representatives with the necessary skills needed to successfully sell technical products—with or without a science-related background.

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Want a tech salary without learning to code? Our Tech Sales Bootcamp will get you ready to land a job in six months—no coding skills necessary. Browse our 2022 tech sales career guide and check out our student reviews. A massive career switch is totally in-reach for you.


How do I start a sales rep career? ›

How to Become a Sales Rep
  1. Figure out your life goals and determine if a sales career can help you get there. ...
  2. Read sales books. ...
  3. Get inbound sales certified. ...
  4. Take introductory courses. ...
  5. Sell for a non-profit organization. ...
  6. Follow the HubSpot Sales Blog. ...
  7. Talk with reps in your network to understand how sales jobs work.
Oct 15, 2021

How do I become a salesman with no experience? ›

Six best tips for how to get into sales with no experience
  1. Take initiative to do research. ...
  2. Tailor your career development. ...
  3. Apply and connect with hiring managers. ...
  4. Leverage your background. ...
  5. Sell yourself and what you have to offer. ...
  6. Follow up after your interview.

What degree is best for sales representative? ›

Some sales representative positions may not require employees to have a formal degree, and a basic high school diploma is enough to get hired. However, most experts agree that it's ideal for prospective sales representatives to have at least a bachelor's degree in business or marketing as it opens more doors.

What is the career path for a sales person? ›

Industry and Career Path

Chances are, you'll need to start as a business development rep and work your way to an account executive position. On the other hand, if you go into manufacturing sales, you'll probably be responsible for handling deals from start to finish.

Can you make a living in sales? ›

Yes, sales is an excellent career. Salespeople have the potential to earn a high salary and often have a clear career path within their organizations. Most importantly, anyone can get into sales. You only need to have the drive to grow your sales skills and the desire to succeed.

Do sales reps make a lot of money? ›

The average pay for a sales representative in the United States is $79,451 per year. This includes an average salary of $52,173 per year, with commissions averaging $27,277 per year. Additional pay may include cash bonuses, commissions, tips, and profit-sharing.

Can I work in sales if Im Shy? ›

The short answer is, yes you can be a successful salesperson as an introvert. Being effective in sales comes down to learned skills, not personality type.

How do you work in sales if you are shy? ›

Give These Six Tips a Try
  1. #1: Stop Trying to be an Extrovert. The very first thing you have to do is stop trying to be an extrovert. ...
  2. #2: Give Yourself Time to Recharge. ...
  3. #3: Make One-on-One Pitches. ...
  4. #4: Say Hello to Everyone. ...
  5. #5: Ask Lots of Questions. ...
  6. #6: Leverage Your Affinity for Research.
Nov 2, 2016

What is the best paying sales job? ›

10 High-Paying Jobs for Natural-Born Salespeople
  • Real Estate Agent. ...
  • Sales Engineer. ...
  • Financial Services Sales Agent. ...
  • Advertising Sales Executive. ...
  • Insurance Sales Agent. ...
  • Manufacturer's Representative. ...
  • Medical Device Sales Representative. ...
  • Software Sales Representative.

Can I be a salesman without a degree? ›

Do You Need a Degree for a Sales Job? No, you don't need a degree to work in sales. You can get into sales without a college degree, though it does help to have completed a relevant course or certification.

Is it hard to become a sales rep? ›

No, it is not hard to become a sales rep.

There are no formal education requirements for sales representative positions. Many jobs can be obtained with just a high school diploma or its equivalent, although prior sales experience is advantageous.

What certifications are good for sales? ›

  • 7 best sales certifications to bolster your resume. ...
  • Best for learning the NASP sales strategy: Certified Professional Sales Person (CPSP) ...
  • Best for intermediate-level salespeople: Certified Inside Sales Professional (CISP) ...
  • Best for sales leadership: Certified Professional Sales Leader (CPSL)

What are five 5 key skills that make a good salesperson? ›

Good sales skills can mean more money in your pocket and a better customer experience.
  • Five Qualities Good Salespeople Should Have. ...
  • They're Competitive. ...
  • They Listen. ...
  • They're Resilient. ...
  • They're Confident. ...
  • They're Honest. ...
  • The Bottom Line.
Feb 25, 2020

What 3 things make a good salesperson? ›

3 Attributes of a Great Salesperson
  • The number one trait that ALL successful salespeople possess is Ambition and Drive. ...
  • The second trait that all successful salespeople possess is willingness to Accept Responsibility. ...
  • The third trait is Taking Action and being proactive.

Can you make 100k a year in sales? ›

Yes, you can make $100,000 per year as a sales representative. While possible, it is unlikely to earn over $100k as a sales representative because even higher-paid positions do not typically earn more than $90,000 per year. The average annual salary for a sales representative is $56,861.

Can you make 6 figures in sales? ›

Six figures, in most sales jobs, is doable if you're working. The question is, are you batting around looking for an excuse to justify why you're not doing it? Because the reality is, to get to six figures, you just need to talk to more people assuming you have a good product or a good service.

Is sales a happy career? ›

At CareerExplorer, we conduct an ongoing survey with millions of people and ask them how satisfied they are with their careers. As it turns out, sales representatives rate their career happiness 2.5 out of 5 stars which puts them in the bottom 5% of careers.

Why sales reps quit? ›

A Lack of Appreciation

There are countless reasons why salespeople quit. Better pay, a lack of career development opportunities, and a poor work-life balance are just a few that come to mind. But a recent study found that one of the biggest contributors to turnover is simply not being appreciated.

Why sales is a high paying job? ›

Since the salaries of sales representatives primarily depend on commissions they make from sales, and most companies have no cap on end salaries, sales professionals are among the highest-paid employees in India.

What career is right for a shy person? ›

Web Content Writing or Blogging

Writing jobs make perfect careers for introverts and those with social anxiety – I know from experience! Writing can be a great type of work for introverts.

How long does it take to become successful in sales? ›

It takes an average of three months for a new seller to be ready to interact with buyers, nine months for them to be competent to perform, and 15 months for them to become a top performer.

How do you ace a sales interview? ›

How to succeed at a sales job interview
  1. Approach it like a sales meeting. If you're a good sales person, you should be able to sell yourself. ...
  2. Do your research. ...
  3. Questions to prepare for. ...
  4. Take evidence of your achievements. ...
  5. Take your contact book. ...
  6. Have a list of questions ready. ...
  7. Close the deal.

Why am I not a good sales person? ›

What makes a salesperson "bad" is not their personality or potential — it's their habits. Through taking unhelpful advice, improper training, and inexperience, salespeople can pick up habits that do more harm than good. To become a better salesperson, you've got to re-think your daily habits.

How can a beginner improve sales? ›

11 Sales Tips for Beginners
  1. Think About Who You Should Be Selling to.
  2. Don't Think About Your Goals – Think About Your Customer's Goals.
  3. Sell Value, Not Specs.
  4. Don't Take Rejection Personally.
  5. Honesty Is the Best Policy.
  6. Research Is Key.
  7. Personalize Everything.
  8. Practice Your Small Talk – and Write a Script.
Jan 11, 2021

Can I work in sales with anxiety? ›

That doesn't have to be you. We've helped salespeople just like you overcome their anxiety, reframe their mindset, and go on to lead successful sales careers. If you genuinely care about helping people, then you do have what it takes to succeed — even if it doesn't feel like it right now.

What is the hardest part of a sales job? ›

But hands down, prospecting has been chosen as creating the most difficulty for reps. In fact, “more than 40% of salespeople say this is the most challenging part of the sales process, followed by closing (35%) and qualifying (22%),” HubSpot explains.

What is a high base salary in sales? ›

Sales Base Salary
Annual SalaryMonthly Pay
Top Earners$79,000$6,583
75th Percentile$57,000$4,750
25th Percentile$34,000$2,833

How do I get a high paying sales job? ›

But if you want to know how to increase your chances of attaining a high paying sales job, here are some tips that might help:
  1. Identify the field. ...
  2. Tailor your skillset. ...
  3. Be patient. ...
  4. Look for an “in” ...
  5. Do your homework. ...
  6. Articulate the value you bring to the position. ...
  7. Follow-up. ...
  8. Keep trying.
Apr 18, 2019

What to study to become a salesman? ›

If you're planning to go into sales, it's a good idea to get an undergraduate degree in business. This type of degree will give you an overview of how the business world works, and it will allow you to specialize in public relations, economics and marketing, which are areas that will help you with your sales career.

What qualifications do you need for sales? ›

A high school diploma is usually the minimum educational requirement to become a sales representative. Some employers may prefer to hire sales representatives with undergraduate degrees in business, marketing or a related field. There may be additional educational requirements, depending on the organization.

What are the cons of being a sales rep? ›

  • Irregular income.
  • Demanding expectations.
  • Unpredictable schedule.
  • Constant pressure to find the next opportunity.
  • Moving from “hero to zero”

How long is sales rep training? ›

After securing that first sales position, most candidates will receive some form of on-the-job training. This training typically lasts six weeks to three months. At this point, a candidate may choose to specialize in a specific industry.

What are the four basic skills of a sales representative? ›

Top 5 skills for a career in sales
  • Confidence - maintaining a positive attitude.
  • Resilience - communicating with conviction.
  • Active listening - understanding the customers' needs.
  • Rapport building - selling your personality.
  • Entrepreneurial spirit - continual self-improvement.

What is the easiest certificate to get? ›

Easy certifications to obtain
  • First aid certifications. ...
  • Project management certifications. ...
  • Software certifications. ...
  • Government certifications. ...
  • Notary public certification. ...
  • Forklift operator license. ...
  • Computer programming certifications. ...
  • Marketing certifications.
Feb 25, 2020

Are sales courses worth it? ›

Think about the size of your deals, the number of your salespeople, and the cost-per-salesperson of effective skills training. The math isn't hard, and the results should be clear and unequivocal: sales training is an excellent investment, and Ralph Waldo Emerson would approve.

What are the 5 P's in sales? ›

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the Ps.

What are the 5 A's in sales? ›

Named by Dr. Philip Kotler, the five stages (Awareness, Appeal, Ask, Act and Advocacy) allow marketing and sales professionals to create a map of the customer's needs and priorities during the different parts of their purchase process.

What are the top 3 things a salesperson should not possess? ›

You're unable to ask the right questions. You have a sense of entitlement for being so good at what you do. Everyone is a prospect. You lack genuine social empathy.

What are the 3 A's in sales? ›

The Three A's of Sales:

The sales profession is not the issue itself; it is the attitude, approach, and activity that you have toward the sales process that impacts your understanding and experience of it.

What are the 5 C's that are important to be a great sales person? ›

In today's market environment, effective selling involves building trust through the use of five C's: conversation, curiosity, collaboration, customization and coaching.

What is the golden rule of a salesperson? ›

THE GOLDEN RULE OF PERSONAL SELLING refers to the sales philosophy of unselfishly treating others as you would like to be treated.

What are the 3 C's of selling? ›

Here are the three C's all salespersons should possess:
  • CARE. Any seasoned sales representative will tell you that you need to talk less and listen more. ...
  • COMMITMENT. No deal is signed, sealed and delivered without some chase. ...
  • CONSISTENCY. And of course, you need to offer consistent service and communication.
Aug 14, 2013

What are the 4 selling strategies? ›

The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling. Different strategies can be used with in different types of relationships.

What is the best personality type for a salesman? ›

Below, you will find the main key personality attributes of top salespeople and the impact of the trait on their selling style.
  1. Modesty. ...
  2. Conscientiousness. ...
  3. Achievement Orientation. ...
  4. Curiosity. ...
  5. Lack of Gregariousness. ...
  6. Lack of Discouragement. ...
  7. Lack of Self-Consciousness.
Jun 27, 2011

What is the best first sales job? ›

Best Entry-Level Sales Jobs
  • Real Estate Agent. ...
  • Sales Engineer. ...
  • Advertising Sales. ...
  • Insurance Sales. ...
  • Medical and Pharmaceutical Sales. ...
  • Software Sales. ...
  • Consumer Packaged Good Sales Representative. ...
  • Financial Services Sales Representative.
Aug 30, 2022

How do you become a sales salesman? ›

Habits of successful salespeople
  1. Know what you're selling. ...
  2. Follow a repeatable process. ...
  3. Understand your buyer persona. ...
  4. Practice people skills. ...
  5. Follow up with customers. ...
  6. Look for customers everywhere. ...
  7. Be honest and stay positive. ...
  8. Be part of the team.
Nov 23, 2020

What sales job is most profitable? ›

10 High-Paying Jobs for Natural-Born Salespeople
  • Real Estate Agent. ...
  • Sales Engineer. ...
  • Financial Services Sales Agent. ...
  • Advertising Sales Executive. ...
  • Insurance Sales Agent. ...
  • Manufacturer's Representative. ...
  • Medical Device Sales Representative. ...
  • Software Sales Representative.

Is sales rep a stressful job? ›

Working in sales can be incredibly stressful. According to US News, being a sales manager is among the most stressful jobs one can have and Thrive Global found 67% of reps are close to reaching burnout.

What is the easiest sales job to get? ›

Here are the 15 Best Entry Level Sales Jobs in 2022
  • Amazon Web Services - Demand Generation Representative. ...
  • Google Cloud - Customer Development Representative. ...
  • LiveRamp - Sales Development Representative. ...
  • Lacework - Sales Development Representative. ...
  • Zoom - Business Development Representative.

Can I get a sales job without a degree? ›

Do You Need a Degree for a Sales Job? No, you don't need a degree to work in sales. You can get into sales without a college degree, though it does help to have completed a relevant course or certification.

What are the 3 most important things in sales? ›

Being successful in sales and learning how to become better at sales boils down to 3 things: empathy, a genuine desire to help, and persistence.

How hard is a career in sales? ›

Working in sales is a tough job. If you are considering a sales job, you must first understand that you will be expected to work very hard, long hours before you can earn some of the privileges of being in sales.

What commission do most sales reps make? ›

In sales, these incentives often take the form of a commission—an amount that is paid out on top of a regular salary and is based on the percentage of sales that an employee generates. Sales commission rates range from 5% to as much as 50%, but most companies pay between 20-30%.


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